Leadership at the top is a lonely place. As the CEO of a successful Private Duty Home Care company, you’re often alone in your decision making. There’s no one in your organization who really understands your feelings, frustrations, and concerns. Join the Owners, CEOs, and administrators of other successful home care companies for the most intense, the most practical, the most hands-on seminar of its kind … The Academy for Private Duty Home Care. By the end of the day, you will walk away with new strategies and insights to get more clients, find better caregivers, reduce your stress, and make more money. There’s no other place where you will get this level of research based information to help you grow your business. Go where the winners go to refresh, reflect, refocus, and regenerate. Whether you’ve been in business for one year, ten years, or twenty years, you’ll get valuable ideas and insights that will pay big dividends.

As a result of this intimate, high-impact learning experience, leaders in Private Duty Home Care companies will be able to:

1. Describe Three Key Elements of a successful Private Duty Home Care business
2. See the bigger picture of home care in America
3. Set direction and develop action plans to grow your business
4. Develop and implement a focused sales and marketing plan
5. Find and keep the caregivers you need to grow your business and serve clients
6. Develop and implement your personal Private Duty Scorecard
7. Interact with owners and CEOs of other successful private duty businesses
8. Increase your personal income

Each Participant in the Academy will receive The Academy for Private Duty Home Care Owner’s Manual.

Who Should Attend?

• Owners
• Administrators
• CEO’s
• Your Key Team Members (Two or more registrations from the same company get a $50 discount per registration -reflected in registration fees).

8:00 a.m. – Registration & Continental Breakfast
8:30 a.m. – Welcome and Introductions
   I. Seeing the Bigger Picture
      • The Three Key Elements of a successful Private Duty Home Care Business
      • The Private Duty Business Builders™ growth matrix
   II. Getting More Clients
      • Defining your target markets
      • Targeting key referral sources –The Top Referrers in PDHC
      • The Top Ten Techniques of Private Duty Marketers
      • “Sitting on the Sofa with the Customer” – Selling PDHC
      • Developing your sales and marketing strategy
12:00 p.m. - Lunch
   III. Finding and Keeping Caregivers
      • Top Techniques for recruiting caregivers
      • Reduce Caregiver Turnover through Pre-employment Assessments
      • Creating competitive advantage with Caregiver Quality Assurance
      • Keeping your caregivers by creating a great place to work
      • Your Strategic Staffing Scorecard
   IV. Making More Money
      • Setting up your Private Duty Scorecard
      • Turning client revenue into gross margin dollars
      • Controlling costs to grow net profit
4:00 p.m. - Adjourn

Stephen Tweed, CSP
Stephen Tweed has been a pioneer in the development of Private Duty Home Care in America. Through his extensive experience, research, and writing, he has been a leader in helping owners of Private Duty Home Care companies grow their businesses and get ready for the future. Stephen has served on the boards of director of not-forprofit home care agencies, and as the Interim President and CEO of a $25 million home care company that included a $4.5 million Private Duty Home Care business. Stephen is the CEO of Leading Home Care … a Tweed Jeffries company, based in Louisville, Kentucky. He is the Publisher of Private Duty Today, the national electronic newsletter for the Private Duty Home Care Industry.

CANCELLATIONS:
Received 10 business days prior to the program date are subject to a 20% handling fee. Cancellations must be in writing. NO REFUNDS will be issued for cancellations received within 10 business days of the program. Refunds will NOT be made for no-shows. However, substitutions will be allowed. Should CAHSAH cancel the program, a full registration fee refund will be issued.

*If you are having problems with the online registration,
please download the registration form, fill it out, and fax to (916) 641-5881
To place a registration by phone with credit card information, please contact (916) 641-5795 ext 113.